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Audience Engagement Solution

VoicePort launches new product, Audience Engagement Solution (AES) Rochester, NY -- The use of analytics has become a strategic cornerstone in business development strategies throughout the newspaper industry. This data can provide a better understanding of subscribers, their habits, and their desires. VoicePort has produced an innovative and reactive solution to assist with retaining customers. The Audience Engagement Solution (AES) segments customers based on known attributes such as age, customer life value, and digital subscription habits. This provides an opportunity for newspapers to better understand their customers while also preventing the subscribers from ending their subscription. A practical example of our solution can...

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