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campaign manager Tag

New Data Supports Claro’s Value in Driving Immunization Awareness.

Adult Vaccine Awareness Outside of the widely publicized availability of flu vaccine, many adults are not aware of or have not prioritized getting other vaccines to prevent serious illness. Some interesting facts reported recently further validate the role that the pharmacist can play in meeting unmet public health needs. CDC data suggests that two thirds of patients over the age of 65 have not had a shingles vaccine and one third of the same age group did not report adherence to pneumococcal vaccine schedules. This in spite of these two vaccines being clearly recommended for this age group. Moreover, this apparent gap...

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Personalize Your Patient Interventions

The CLARO Pharmacy Solutions platform is intended to be deployed as an all-encompassing patient engagement application containing a robust set of analytics, segmentation and intervention tools leveraging multi-channel, interactive notification tools. Its goal is to leverage state-of-the-art technology, business acumen and innovative product development to disrupt the status quo with innovative Pharmacy business solutions that drive top line sales, workflow efficiencies and public health services all with a strong return on investment for our clients. Critical Features The cornerstones of CLARO functionality are data integration and flexible segmentation and analytics tools. Clinical interventions can be staged to engage patient groups based on...

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Centralized Contact Center Technology in Community Pharmacy

Centralized Contact Centers Contact center agents, whether in a central facility or in the field, can focus on a narrow set of activities for a defined group of high value patients more efficiently and effectively. The integration of technologies such as conversational AI (Artificial Intelligence), CTI (Computer Telephony Integration) and Inbound IVR (Interactive Voice Response) can be useful in establishing the context of inbound calls and intelligently route them to the appropriate store or contact center agent. Critical Features Predictive Analytics-Based Routing Customer and agent matching using Big Data analytics that predict the customer’s need and identifies the agent having the best performance record...

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Data-Driven Customized Campaigns

Any targeted customer engagement in support of a specific business objective can produce efficient incremental results when segmentation and analytics are employed. In Pharmacy, patient interventions like Immunization Services, Med Sync, Refill/Dose reminders, new therapy reminders are perfectly suited for targeted campaign management. In fact, a recent study published in the American Journal of Managed Care analyzed the impact of a targeted Med Sync effort aimed at improving Proportion of Days Covered (PDC) scores from a health plan perspective. The study indicated that the increase in medication expense that comes with improved adherence was more than offset by lower disease...

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Last Year’s Flu Shot Is Today’s Opportunity

As we gear up for NACDS TSE in San Diego, we are excited to showcase VoicePort's comprehensive suite of tools for pharmacies. Among them is our Immunization Intelligence Service, which integrates seamlessly with our Campaign Manager tool. The feature allows pharmacies to efficiently identify patients who received a flu shot last year--a proven way to gain repeat customers. In fact, history shows that these patients tend to a) be generally more loyal as pharmacy patients and b) represent repeat flu shot customers and potential incremental sales. Thanks to our partnership with STC and integration of the ImmsLink tool, pharmacies can focus on specific "target"...

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