The Prescription Services Campaign Manager will provide pharmacy users the ability to create and maintain a variety of “campaign” initiatives. These initiatives could range from a broad approach whereby all patients are in scope to receive an automated notification to things that are much more targeted where only patients meeting a specific set of criteria are eligible and notified. The ability to “segment” patients for the purpose of targeting which are eligible is a critical aspect to keep in mind in order to provide a highly usable solution. As well, the ability for pharmacy personnel need to be able to self-serve the creation and maintenance of the Campaign Manager is a recurring requirement from prospective users. Pharmacy as a whole is continuing a shift toward value-add services and high focus on patient adherence. As a result the ability to drive targeted outbound campaign messages to patients is being sought after. Comprehensive integrated campaigns involving payers, providers, and manufacturers can be seamlessly created, managed and reported upon.